I switched on my gaming console last night and I noticed a tile showing celebrate pride month. Intrigued, I took a look and indeed there was a number of inclusive games (as in friendship, identity, and romance options are more than only cis/het ones). That and content from LGBTQ+ folk in terms of games and films.
All good stuff, IMO, and as a gamer and someone who’s somewhere on the Trans spectrum, I thought it was a good thing. So, here’s my questions why wait until June? What happens after Pride finishes?
I think, like much in life, there’s nuances and I’m likely to lead more favourably to a company that celebrates Pride, supports LGBTQ+ people *all* year, and where it’s more than sticking a rainbow on existing products. Maybe using your corporate power to make stores more inclusive perhaps? Gender neutral loos, clarity on the policy around changing rooms, training for staff so they don’t freak out when I guy asks about trying on a dress, etc.
So, at the risk of rolling out an old line about a dog isn’t just for Christmas (true, doggos need love, walks, and care all year), perhaps the same could be said about Pride. No, not walks, but certainly something to be mindful of all year. If you’re looking to use Pride to highlight the good things you’re doing – as an employer, as a retailer, or any service provider – go forth and be awesome. ♥️
However, if Pride means plastic rainbows and chasing the pink pound, may I suggest you may have missed the point. Perhaps it’s time for some reflection on what this means to your employees, your customers, and ultimately, your bottom line.