In the village not far from us, there’s a choice of two shops. The Co-op and not the Co-op. I’m not going to give the latter some free advertising and this post is about that.
I don’t usually buy from the other shop, but the Co-Op didn’t have what I needed. As I stood in the socially distanced queue, I noticed some rainbow flags draped around the tills. Proudly supporting LGBTQ+ they proclaimed. Ah, how awesome.
Funny. They seemed also to be stocking three red top ‘newspapers’ who have a very poor track record on LGBTQ+ matters. Hmm. That took the shine off a bit.
When I got to the singular cashier, we did the usual How Are Yous, and I asked how the company was supporting LGBTQ+. The answer: oh, they don’t tell us that type of thing. Hmm. I guess that staff training and awareness may need a bit of work.
N=1 doesn’t make a research study, but that and the presence of the three rags – sorry, newspapers – well, it made me think the gesture was somewhat hollow. Merely a nod to draw in the pennies. Indeed a quick look on the organisation’s website didn’t bring anything up.
Perhaps, said company need to be a bit more like this:
Yes, it’s an advert and yes it’s designed to make us part with our money. However, I think there are those that show folk – and the organisation – in a good light.
No punching down, no lazy tropes, and maybe, just maybe, someone will see that person and think there’s someone like me. Isn’t that a good thing?